Sr. Specialist, SEO + Content Development (REMOTE EST or CST)

Veeam is seeking a highly motivated SEO and Content Development Specialist with a thorough understanding of technical SEO but within the framework of a comprehensive digital marketing strategy to drive continuous optimization and content development across our digital properties. In this role, you'll collaborate with cross-functional teams, including Product Marketing, Global Campaigns, IT and external SEM agencies, to support projects from concept through deployment to enhance the performance of our digital presence. 

Responsibilities:

• Assist in the development and execution of SEO and content strategies that drive organic search traffic growth, improve conversion rates, and enhance user experience. 
• Lead the content development process, from initial strategy and planning to publication, ensuring content aligns with SEO goals and business objectives. 
• Act as a content strategist, providing insights and direction on optimizing content for both search engines and users, balancing storytelling with data-driven tactics. 
• Support the planning, execution, and tracking of SEO and content-related tasks, ensuring timely completion according to SLAs and project timelines. 
• Provide recommendations to optimize and streamline workflows, improving efficiency in content creation, SEO processes, and publication timelines. 
• Conduct in-depth keyword research to inform content strategies and improve site rankings, while ensuring content is tailored to resonate with the target audience. 
• Perform competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client 
• Continuously analyze and enhance published content to maximize its impact, driving better user engagement and conversion rates. 
• Monitor and analyze SEO and content performance metrics, preparing regular reports and presentations for stakeholders and leadership. 
• Collaborate closely with web developers, designers, and marketing teams to ensure that content and SEO best practices are implemented and maintained across all digital properties. 
• Stay up-to-date with the latest trends and best practices in SEO, digital marketing, and content development, applying new knowledge to improve outcomes. 

• Contribute to a positive and collaborative team environment, working toward shared goals.

Requirements:

• 5+ years of experience in global SEO, content development, and digital experience, ideally within high-tech industries or with an IT audience. 
• Experience in leading content development projects, from strategy through publication, with a strong focus on SEO optimization and conversion. 
• Strong communication skills and the ability to build effective relationships with stakeholders across teams. 
• Analytical and data-driven approach to problem-solving and decision-making, with the ability to translate insights into actionable strategies. 
• Ability to handle multiple projects simultaneously and prioritize effectively in a fast-paced environment. 
• Ability to write coherent, compelling copy that is not only keyword-rich, but also user-friendly 
• Excellent organizational skills with strong attention to detail. 
• Adaptability and flexibility to adjust to shifting priorities and new challenges. 
• Experience with project planning and execution, especially in content strategy and SEO. 
• Excellent written and verbal communication skills in English. 
• A creative mindset with the ability to contribute innovative ideas to enhance SEO, content, and web performance. 
• Stay up to date on current industry practices, news, and algorithm updates 
• A passion for learning, growth, and continuous improvement. 
• SEMrush 
• SEO Clarity 
• Screaming Frog 
• Jira  
• Confluence 
• Google Analytics (GA4) 
• Google Search Console 
• Wordpress 
• Adobe Experience Manager 
• Microsoft Excel 
• Microsoft PowerPoint 

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