Social Media and Audience Engagement Manager

We're looking for a passionate, detail-oriented and creative Social Media and Audience Engagement Manager to join our team and help us reach new audiences and grow our online community.

In this role, you'll be the driving force behind our social media presence, developing and executing strategies that engage our audience and promote our content. You'll also play a key role in ensuring the smooth distribution of our articles, podcasts, videos and offers to the right people at the right time, from curating newsletters to coordinating with other teams.

If you're a social media whizz with a keen eye for detail and a passion for ideas that challenge the status quo, we want to hear from you!

Social Media Strategy and Execution:

• Develop and implement a comprehensive social media strategy that aligns with UnHerd's overall goals.
• Create engaging content (tweets, graphics, short-form videos etc.) for various platforms, including X, YouTube, Facebook, Instagram, TikTok, BlueSky and our own comment section adapting your style to suit each platform.
• Manage and grow our social media communities, fostering a welcoming and engaging environment.
• Run paid social media campaigns to reach new audiences and drive traffic to our website.
• Stay up-to-date on the latest social media trends and best practices.

Content Coordination and Production:

• Oversee the production and distribution of our daily newsletters, ensuring they are optimised for engagement and deliver the right content to the right audience segments.
• Collaborate with editorial, marketing, and other teams to ensure content is aligned with overall strategies and effectively cross-promoted.
• Manage the UnHerd UK and US homepages, ensuring they are visually appealing, appropriately prioritised and up-to-date.
• Maintain a high standard of visual quality across all online outputs, from articles and emails to video thumbnails and always be thinking how can this piece of content be more engaging to the reader, listener or watcher.

Audience Engagement:

• Monitor social media channels and engage with our audience, responding to comments and questions in a timely and professional manner.
• Lead our on-site engagement efforts to grow and nurture our reader community below the line.
• Identify and implement new ways to increase audience engagement and participation.
• Track and analyse key metrics to measure the effectiveness of social media and engagement initiatives.

• A passion for UnHerd's mission and values.
• Proven experience managing social media channels for a media organisation or similar.
• A strong understanding of social media marketing best practices and a track record of success in growing online audiences.
• Excellent written and verbal communication skills, with the ability to adapt your tone to different audiences and platforms.
• Experience running paid social media campaigns.
• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.
• A keen eye for detail and a commitment to producing high-quality work.
• Experience with email marketing platforms and content management systems.
• A collaborative approach and the ability to work effectively with different teams.
• A genuine interest in current affairs and cultural debates.

• Salary dependent on experience.
• Training & Development.
• Matched Employer Contribution Pension Scheme.
• Generous Holiday Allowance with 25 days holiday per calendar year + birthday holiday bonus + Bank Holiday Leave
• All staff receive generous discounts at our Ground Floor restaurant, as well as free pantry of tea & coffee, fruits & snacks.
• Generous subsidising of private healthcare with the option to add dependents and spouses.
• Cycle to work scheme saving you 25-39% on a bike and accessories. 
• Interest free season ticket loan available to assist in the cost of travelling to and from the workplace.