Director of Social Media (2025)

Director of Social Media

We’re seeking a strategic, innovative, growth-minded Social Media Director to oversee organic social strategy and operations. This person will be responsible for executing a 360 social strategy across all organic social media channels. Key responsibilities include managing the content calendar, developing 360 social support plans for launches/activations, measuring success by regularly analyzing KPI metrics, building brand advocacy through community management and mentoring a team. This role will work cross-functionally with digital, PR, influencer, events & marketing teams, & report directly to the VP of Brand Marketing. Our ideal candidate is a strong leader who has demonstrated success building social strategy within the retail space, is beauty-obsessed and can reach deadlines in a fast-paced environment.

Responsibilities:

• Manage and lead the social team, developing internal talent by working with them to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms.
• Drive significant growth and engagement across platforms, hitting goals and KPI
• Analyze social data, prepare reports and insights, and optimize strategy based on results
• Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
• Oversee brand community engagement across channels on Sprout Social with goals of 100% response rate and response time under 48hrs.
• Oversee the development of social calendar across all organic social channels – including support for new launches & promotions
• Review & approve produced social content (with an emphasis on IG stories & Reels) – must be able to provide clear feedback & edits.
• Collaborate with Digital Marketing team on paid social strategy & execution
• Partner closely with the creative team for best-in-class assets to support social holidays & new launches
• Collaborate closely with cross-functioning teams (Digital Marketing, Digital Merchandising, Sales & Creative) for ongoing social support for retailers & tarte.com
• Keep your finger on the pulse of social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape

Requirements:

• Bachelor’s degree
• 8-10+ years’ relevant experience leading social media for a DTC retailer
• In-depth understanding of social media platforms (specifically Tik Tok and Instagram) from both a paid & organic perspective
• Demonstrated history of hitting and surpassing social media growth goals
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
• Comfort functioning in an entrepreneurial environment and creating new processes, programs, and initiatives from scratch
• Strong problem-solving & troubleshooting skills
• Excellent verbal communication & writing skills
• Works well under pressure & has a flexible & positive attitude
• Attention to detail & ability to multitask
• Up-to-date on relevant cultural events
• Passionate about beauty and leading a team
• Ability to be flexible – social media happens in real time!

Our Perks:

• Salary range: $130,000-170,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.