Social Media Buyer

Job Summary

A company is looking for a Paid Social Media Buyer.

Key Responsibilities

• Manage end-to-end paid social campaigns across various platforms, including strategy and optimization
• Conduct testing and scaling on emerging platforms and execute incrementality tests to inform investment decisions
• Analyze performance data and collaborate with cross-functional teams to align on marketing strategies and campaign execution

Required Qualifications

• 5+ years of performance marketing experience, specifically with paid social campaigns
• Proven success in scaling advertising on Meta, TikTok, and Pinterest
• Experience with incrementality testing and landing page optimization strategies
• Proficiency in analytics and attribution platforms such as Northbeam and GA4
• Familiarity with tools like Wrike, GSuite, and ad platform UIs