Job Summary
A company is looking for a Senior Manager of Strategic Marketing to lead the development and execution of marketing strategies and tactics.
Key Responsibilities
- Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
- Manage the content strategy and serve as a primary content author, ensuring a consistent voice for the company
- Collaborate with sales and product teams to develop brand presence and execute effective marketing campaigns
Required Qualifications
- Bachelor's degree in a related field required; Master's preferred
- 8+ years of experience in B2B marketing in healthcare IT
- Experience in executing high-impact marketing content and campaigns across various channels
- Digital Marketing/Marketing automation platform experience required; familiarity with Salesforce and Pardot is a plus
- Graphic design and video editing capabilities highly preferred