Senior Director of Brand Marketing

Job Summary

A company is looking for a Senior Director, Brand & Lifecycle Marketing.

Key Responsibilities

• Act as the primary point for key titles in ancillaries and high-end digital releases, ensuring campaign alignment and execution of brand strategies
• Oversee the brand & lifecycle team to optimize label releasing and enhance the value of top entertainment brands
• Develop and lead lifecycle marketing strategies across various platforms, optimizing engagement and revenue at every stage

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 8+ years of experience in brand and lifecycle marketing, with at least 3 years in a leadership role within entertainment or media
• Deep knowledge of the home entertainment and digital distribution landscape
• Proven success in managing licensing or content partner relationships
• Financial acumen with experience managing multi-million-dollar marketing budgets