Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to manage and optimize healthcare-specific paid media campaigns.

Key Responsibilities:

• Plan, launch, and optimize paid search and paid social campaigns on various platforms
• Develop data-driven ad strategies targeting healthcare consumers while ensuring HIPAA compliance
• Monitor, analyze, and report on campaign performance using analytics tools

Required Qualifications:

• Bachelor's degree in a business, healthcare, or quantitative field required; Master's degree preferred
• 3+ years of experience in digital marketing with a focus on paid media and landing page optimization
• Proven success managing Google Ads and Meta Ads campaigns
• Strong HTML/CSS skills and experience with CMS tools
• Familiarity with HIPAA compliance in digital marketing