Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new products and market segments
• Craft impactful product messaging and empower sales teams with necessary materials
• Conduct research on customer needs and market trends to inform marketing strategies

Required Qualifications

• 5+ years of product marketing experience for B2B software in a Sales-led growth environment
• Demonstrated success in a high-growth startup and familiarity with the healthcare industry
• Proven track record of crafting compelling messaging for technology products
• Experience creating effective product marketing content and sales enablement collateral
• Strong analytical skills with experience using data to develop marketing strategies