Digital Strategist

Job Summary

A company is looking for a Digital Strategist to join their digital marketing team.

Key Responsibilities

• Develop audience insights and analyze customer journeys across digital touchpoints
• Manage content calendars and plan digital marketing initiatives to engage target audiences
• Contribute to SEO and AEO strategies, improving digital presence and community engagement

Required Qualifications

• 5+ years of experience in content or web strategy, integrated marketing, or customer marketing
• Experience in the legal industry or marketing legal/accounting technology
• Proven ability to build digital campaigns based on audience segmentation
• Strong analytical skills with a focus on data-driven marketing metrics
• Experience with AI tools and technologies to enhance workflows and decision-making