Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to drive awareness, engagement, and pipeline for key target markets.

Key Responsibilities

• Define demand generation strategy and collaborate with go-to-market teams
• Design, execute, and implement demand generation campaigns to increase engagement and opportunity creation
• Manage lead flow from marketing to sales and monitor campaign performance

Required Qualifications

• Bachelor's Degree in Marketing or a related discipline; MBA is a plus
• 4-6 years of marketing experience in demand generation or integrated campaign development
• Hands-on experience with various demand generation approaches and digital advertising
• Experience with enterprise technology products is a plus
• Data-driven and analytical approach to business decisions