CRM Manager

Job Summary

A company is looking for a CRM Manager to lead the development and execution of CRM and email marketing strategies focused on customer acquisition and engagement.

Key Responsibilities

• Develop and execute CRM strategies aligned with company objectives and oversee customer journeys
• Lead and manage a CRM team, ensuring smooth delivery of all projects and fostering team growth
• Leverage customer data to drive decision-making, optimize campaign performance, and oversee multi-channel CRM campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (a plus)
• 2+ years of experience in CRM, email marketing, or digital campaign management
• Proven track record in developing and scaling CRM acquisition strategies
• Strong knowledge of CRM platforms and email marketing tools
• Experience in reporting tools and A/B testing