Acquisition Marketing Media Planner

Job Summary

A company is looking for an Acquisition Marketing Media Planner (Remote).

Key Responsibilities

• Owns total testing pipeline for product areas to enhance media productivity using direct marketing best practices
• Oversees creative requests and approvals for media development
• Communicates results and forecasts for media performance and identifies market trends impacting media productivity

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or equivalent work experience
• 5+ years of experience managing direct-to-consumer media, specifically in strategic direct mail and/or email marketing
• Experience in collecting data, creating action plans, and implementing process changes
• Demonstrated expertise in planning and managing employees and/or external vendors
• Strong analytical mindset with experience in designing and measuring marketing tests